January 2012
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IU takes Facebook apps mobile for return of ASOS...
We’ve launched the second year of social media campaign ASOS Future Stylist with ASOS’ first Facebook app to be fully accessible on mobile devices. For this year’s competition, every round will be decided by a public vote hosted on ASOS’ 1.5m strong Facebook page, and the app is fully accessible on smartphones, opening up within the Facebook mobile app to give users on...
November 2011
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Weathermob is live...
We’re delighted that Weathermob is now available as a free download for iPhone from the App Store. The app provides a fun way to report on your weather and see reports from people local to you, and from your friends around the world.
Weathermob is a more people-centred approach to the weather. The app asks how you feel about the weather, and allows you to describe it through selecting...
October 2011
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We've created a big Facebook cake for BBC Children...
In a first for BBC Children in Need, a new Facebook app provides a fun way for people to donate to this year’s appeal by helping to build the largest ever (digital) cake.
The app is the first time a UK charity has raised money directly on Facebook rather than via a third-party donation site. Children in Need’s partnership with PayPal has enabled the app to include the latest payment...
September 2011
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IU goes live with Facebook app for Harrods
We’ve just launched a Facebook app for Harrods featuring eight amazing make-up looks from brands including Shu Uemura, Burberry, Tom Ford and Mac. The app lets you match the looks to your friends.
It’s live on Harrods Facebook page and you can enter (if you’re in the UK) for the next few days to win a makeover for you and your friends, including all products, in the Harrods...
August 2011
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ASOS pass 1m Likes on Facebook after a very...
ASOS today passed a significant milestone - notching up 1m Likes on Facebook, with the second half million coming in only five months. This comes after a busy summer of activity. Since we last blogged in July we’ve had three competitions, the latest of which launched this morning.
Top 30 created a league table of products, with consumers using the Like button against each to indicate their...
July 2011
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More social media firsts for ASOS: streaming...
Today we’ve gone live with two big innovations for ASOS on Facebook. The first is a Facebook tab which pulls in ASOS’ photostream from Instagram. The app allows users to share pictures through their Facebook social graph. Many brands are using Instagram and this app is a great way to engage ASOS’ 900k-strong audience on Facebook to bring more users to Instagram as a whole and to...
June 2011
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IU and ASOS score 'Best Use of Social Media' win...
ASOS won the Best Use of Social Media Award last night at the NMA Effectiveness Award, with the judges highlighting the campaigns we created for them including ASOS Future Stylist. From NMA:
“Online fashion retailer ASOS picked up the Best Use of Social Media award for its Future Stylist 2011 campaign, which used Facebook as the hub to build an international community. Influential bloggers...
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We've turned the ASOS Sale into a game
Currently live on Facebook is our latest for ASOS, where we’ve turned early access to the ASOS Sale into a game, allowing people to play a series of games to win points and improve their position in a virtual queue for early access to the sale before it opens to the public on Tuesday.
At the time of writing over 30,000 have joined the app and got a place in the queue. One of the games is...
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IU's Johnnie Walker iPad apps feature in major...
Our Step Inside the Circuit iPad app together with an app which features the whole Johnnie Walker range feature heavily in a major Johnnie Walker installation throughout Amsterdam’s Schipol airport. This is another major deployment of the apps, which have been enjoying a great reception by consumers around the world. Moodie Report has a detailed post on the installation including a video.
...
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IU kicks off third year of Festival Annual with...
We were out at five festivals this weekend to kick off the third summer of Festival Annual. We had photographers at Isle of Wight, Download, RockNess, LED and Get Loaded, and the first galleries have been posted over on Facebook.
We’re developing a new Facebook app for Festival Annual which will launch in the next few days and allow much easier uploading of photos.
We’ve also...
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ASOS Diet Coke campaign on show at Piccadilly...
The ASOS Diet Coke campaign has reached its culmination with the three winning Street Style Stars featured on Coke’s iconic sign in London’s Piccadilly Circus. IU worked with ASOS and Diet Coke to create the campaign idea earlier this year.
This is the full video of Piccadilly animation:
And this is the video from the shoot:
May 2011
3 posts
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ASOS sale opens first to Facebook fans
This week saw ASOS host a timed outlet sale for women’s sunglasses on Monday evening. The sale was exclusively open to the brand’s Facebook fans half an hour earlier than the general public, and the Facebook exclusive window saw many styles of sunglasses sell out.
We worked with ASOS to create an integrated campaign which spanned customer emails, the ASOS.com homepage, an app with a...
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ASOS social media work nominated for NMA...
The shortlist for the New Media Age Effectiveness Awards has been announced and ASOS’s social media strategy has been nominated. IU has been working as ASOS’ social media agency since last October and we’ve been part of developing and delivering ASOS’s social media work since then.
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IU's latest Facebook apps speak French and German
IU completed two new Facebook campaigns for ASOS in April and for the first time both were localised into French and German languages so that the brand’s growing community from ASOS.de and ASOS.fr could enter in their mother tongues.
The latest app for ASOS asked the fashion community to chose their fantasy festival item, and scored our highest number of entries so far this year. This was...
April 2011
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IU's iPad apps for Johnnie Walker Double Black...
As part of our point-of-purchase conversion work for Johnnie Walker, we recently developed two iPad apps for Johnnie Walker’s Double Black variant.
Johnnie Walker Double Black was launched in 2010 and is exclusively available in Duty Free outlets. To bring the blend to life, consumers are being invited to ‘Experience The Flavour’ through interactive displays in airport stores....
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BBC's EastEnders 25 campaign nominated in...
The BBC’s campaign for the 25th anniversary of EastEnders last January has been nominated for a Marketing Week Engage Award. The campaign featured on-air elements (created by Red Bee) and an exhibition of props and costumes, together with social media content (created by IU). The gongs will be dished out on the 24th May.
March 2011
7 posts
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IU's Johnnie Walker iPad app used in build up to...
In the build up to next weekend’s Malaysian Grand Prix, a bespoke version of one of our Johhnie Walker iPad apps is being used at the point-of-purchase – as part of a wider campaign involving PR, advertising and social media – to drive winners to an exclusive online competition which gains them entry to the highly prized Johnnie Walker Black Circuit lounge party held over race weekend. The...
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ASOS passes half a million Likes on Facebook (with...
We’re delighted that ASOS has passed half a million Likes on Facebook - particularly so as this has been achieved without advertising, and instead has grown through clever use of great fashion content and an array of competitions which have tapped into the fashion desire of the Facebook audience and used social sharing to bring new people to the Page. We have a great partnership with ASOS...
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Have One on Us – Latest ASOS competition launches
The latest ASOS competition is live today. Have One on Us will pick one winner every hour until the end of the month - to enter you just have to register and place an order on ASOS, and if you win, you’ll get the full value of your order back! This is the first ASOS competition that we’ve run in multiple languages – the Facebook app (which we built) detects your language preference and serves up...
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Diet Coke and ASOS seek Street Style Stars
We recently worked with Diet Coke and ASOS to create a big idea for their marketing partnership. Street Style Stars launched recently and now there are posters inviting people to enter going up across the UK.
The campaign is seeking to find three Street Style Stars who will be celebrated in a campaign on the iconic Coke sign in London’s Piccadilly Circus.
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ASOS ranked at 14th best brand in social media
ASOS has been placed highest out of all global fashion retailers in a survey of brands’ social media efforts. IU has been ASOS’ social media agency since October last year.
The report by Headstream lists ASOS well ahead of competitors including H&M at 23, The Gap at 49 and Topshop at 74.
Our work with ASOS has included an overhaul of Facebook content plus the competitions ASOS...
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Can you pick a fashion hit?
Our latest for ASOS invites Facebook fans of the brand to see if they can predict the top selling items on ASOS. The competition overturns the convention of brands pushing what they think the best products are by inviting consumers to spot the hit items. The Facebook App was developed in house at IU.
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February 2011
2 posts
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Three ASOS competitions within a week
We’ve just closed the third round of Crave It? Save It. Win It for ASOS on Facebook. It’s been a hectic few days where we’ve had three different takes on a competition mechanic where users can win the value of all the clothes they’ve browsed and saved on ASOS. Round One asked for a simple registration, followed by adding £250 of clothes to your saved bag on ASOS. Round Two...
January 2011
2 posts
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The Archers 60th anniversary trends on Twitter
The Archers 60th anniversary culminated in a special live episode last night, with fevered speculation on the dramatic storyline driving #sattc to be a trending topic on Twitter. The acronym stands for “shake Ambridge to the core” and refers to a teaser of the big storyline published in a BBC policy paper several months ago.
IU worked with the BBC to plan the campaign for The Archers...
December 2010
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The Archers at 60 – campaign live
IU has been working with BBC Radio Four to plan the celebrations for the 60th Anniversary of The Archers.
As part of the revamped website for The Archers listeners are being invited to submit their favourite Archers moments, and to share their personal relationship with the show.
The call for listeners’ contributions is supported by a series of drop-ins from famous Archers listeners...
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ASOS Future Stylist 2011 launches
We’ve just launched ASOS Future Stylist 2011 – a new competition for ASOS running through Facebook to find the best new styling talent. Round One features invited fashion bloggers from across the world, with an opportunity for the public to get involved by entering now to get one of two ‘wildcard’ places in Round Three of the competition. You can see the first round images – with...
November 2010
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